Mez required a unique positioning: it needed to create shelf stand-out in the protein bar aisle, filled with sporty and functional aesthetics. Mez also needed to be able to hold its own in the chocolate bar aisle by conveying its unique taste while delivering on approachability, and, ultimately, top-notch quality.

Founders: Ben & Bob Schultz
Photography: J. Ryan Ulsh
Copywriting: Ryan Overhiser
Advisor: Valerie Alaimo

MezFoods.com | @Mez.Foods