Mez required a unique positioning: it needed to create shelf stand-out in the protein bar aisle, filled with sporty and functional aesthetics. Mez also needed to be able to hold its own in the chocolate bar aisle by conveying its unique taste while delivering on approachability, and, ultimately, top-notch quality.

Mez received First Place in the Confectionery, Desserts, and Sweet Snacks category at the 2025 Dieline Awards.

Founders: Ben & Bob Schultz
Photography: J. Ryan Ulsh
Copywriting: Ryan Overhiser
Production Consulting: Valerie Alaimo

MezFoods.com | @Mez.Foods