Established in 1810, Old Overholt is the oldest continuously maintained American whiskey brand and a cult favorite among bartenders. To engage collectors, it launched an ultra-premium, extra-aged straight rye whiskey, bottled unfiltered at cask strength, with a design that balances heritage and sophistication.

Blending legacy and modernity, Old Overholt Cask Strength incorporates historic assets like Abe Overholt’s cameo, the brand’s signature red accents, and archival typography. A distinctive winged label and embossed roundel highlight the whiskey’s premium status, honoring Old Overholt’s rich past while signaling its future in ultra-premium spirits.

Work created at Design Bridge and Partners.